Vithit projects 38% UK growth in 2018

Vithit projects 38% UK growth in 2018

Continuing to expand within the UK drinks industry, VITHIT is expecting to build on its success of 64% year-on-year sales growth in UK retail since 2017.

Already the market leading health drink in Ireland, Iceland and the fastest growing health drink in Belgium, continued growth in the UK signals a successful future for the brand.

VITHIT is doing well across national retailers including: Sainsbury’s, Boots, WHSmith & Tesco, with some stores selling over 160 units weekly.

Capitalising on the changing tastes of the nation for healthy alternative drinks, VITHIT plans on becoming the go to low-calorie drink for the health conscious.

Completely self-funded to date, VITHIT will be adding another two countries to its international portfolio by the end of the year, with Australia and the UAE ready to come on board.

Following a successful partnership with PepsiCo bottling in Central Virginia, US, VITHIT is now aiming to increase its global distribution.

Its rapid growth can also be seen in Belgium, Spain, Portugal, The Netherlandsm, Norway and Iceland, where more products are sold per capita than any other market.

VITHIT was founded by Gary Lavin, an ex-professional rugby player who saw an opportunity to develop a new type of soft drink.

Gary Lavin said: “We’re looking to change the face of the market with a low sugar alternative to health sapping soft drinks. 

“Some ‘tax compliant’ drinks still contain 25 grams of sugar, which we believe is way too high. 

“People read labels now, they know your body can only process 20gms sugar per day, so the days of peddling liquid sugar is at an end.

“Healthy, energising, refreshing, and low in sugar, VITHIT is the perfect tonic.

“Our experience, knowledge and success within this sector has us on track to secure our global growth ambitions of bringing health to the masses, without the sugar.”

Published: 22 August 2018

Article by Chris Middleton
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