Nutmad launches new festive range of nuts for your Christmas stocking

Nutmad launches new festive range of nuts for your Christmas stocking

The company was launched last year by nut-loving foodie, Michaela Hardt, in a bid to bring activated nuts to the masses.

Activated nuts are richer and cleaner in taste, crunch and ingredients, which the company says make them the perfect choice for a healthy ‘on the go’ lifestyle.

Nutmad first stepped into the marketplace with its natural almonds and sea salt almonds late last year.

This December it has launched the following three additions:

  • Walnuts with salted maple caramel
  • Cashews with maple and rosemary
  • Natural Nut mix

How are activated nuts created?

Activated nuts have been soaked in water and salt for a period of time, which starts off the germination or sprouting process, then dehydrated at a low temperature. Soaking increases the nutrient value of the nuts along with breaking down the problematic compounds that help enhance their digestibility. Soaking also improves the taste, because it makes the nuts less bitter, especially walnuts and almonds.

What makes nuts the perfect healthy choice?
Nuts are a natural source of protein, especially important for vegans, vegetarians, and people who are trying to incorporate more plant-based food in their diet. They are naturally free from gluten and dairy, and all Nutmad products are refined sugar-free. 

How are they sold by Nutmad?
Nutmad products are sold via a subscription, weekly or fortnightly, on They are available in 30g and 70g bags.

Talking about the launch of the latest ranges, Michaela said: “We’re delighted to announce three new additions to our product range. We’ve been taking feedback from customers, developing recipes, and experimenting with all sorts of taste combinations.

“Our testers have absolutely loved these three new lines, and we’re sure that customers are going to welcome them too.

“Whether you’re new to the idea of activated nuts, or have been a convert via our original lines over the last 12 months, the latest products are ones which deserve a place in everyone’s daily snack-box.”

Published: 14 December 2018

Article by Neina Sheldon
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