Drug testing lab appoints PR firm to help raise awareness

Drug testing lab appoints PR firm to help raise awareness

Based in Pentwyn, Cansford is a testing laboratory used by a variety of companies and institutions to carry out drug and alcohol tests, DNA tests, and steroid tests.

Cansford’s state-of the-art testing programmes are used by family courts, employers, clinics, schools and government bodies to identify drug, alcohol and other substance problems in individuals.

Founders John Wicks and Dr Lolita Tsanaclis began testing human hair over twenty years ago and quickly established an international reputation as leaders in the field.

Their highly experienced team is dedicated to providing accurate and timely answers on the identification of drugs used and, if possible, indicate the pattern of drug use through hair and oral fluid testing.

In response to new legislation introduced by the Brazilian government requiring all professional drivers to submit a hair sample for toxicological testing, Cansford Laboratories has also established a joint venture in Brazil, known as Laboratório Chromatox Limitada.

Speaking about the company’s decision to appoint Petersens PR, Cansford Laboratories managing director, John Wicks said:

“We have used our acquired experience to develop novel ways of processing samples and improve the technology of hair testing and we felt the time had come to raise an understanding and awareness of the pioneering techniques being employed to a wider client base.”

“Following a comprehensive pitch process, we are delighted to be working with the experienced team at Petersens and are confident they will help us to identify new opportunities and creatively deliver the key messages surrounding our modern, fast and world-class service to our target marketplaces.”

Founded in 2003 by Rob Petersen, Petersens offers a number of key services including public relations, marketing, social media and event management.  

In addition to Cansford, Petersens’ clients include Redrow Homes South Wales, technology giant Inspiretec and structural engineering firm, Cintec.

Speaking about this latest client win, Petersens managing director, Rob Petersen said: “We are delighted to be to be working with Cansford Laboratories – a local company with a truly international remit.

“The company already has an excellent reputation as a leading hair and oral fluid drug testing laboratory and there is a huge amount of potential to promote this specialist knowledge across a wide range of platforms – it is a very exciting time for both our companies.”

Published: 19 January 2018

Article by Chris Middleton
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