Planned creation of 800 jobs... Whey Aye!

Planned creation of 800 jobs... Whey Aye!

Developer World Wheel Company, which is planning to build Europe’s tallest observation wheel in Newcastle, has submitted a detailed planning application to Newcastle City Council for its proposed Giants on the Quayside development.

The project will cover 32,000 sq m in total and will be built around a giant observation wheel – dubbed ‘The Whey Aye’ in celebration of its location. The wheel standing nearly 140 m high will be 5 m taller than the London Eye. It is anticipated that the project will see around £100m invested in the city and up to 800 jobs created.

In addition, the development will feature a family entertainment centre filled with trampolines, climbing walls, a skywalk and separate café.

The ‘Giant Sport Deck’ will comprise a multi-purpose play and sports complex, with covered five-a-side pitches and tennis courts available for public hire, as well as a state-of-the-art virtual golf club called The Quayside Golf Club. Its clubhouse bar will offer food and beverages before golfers can play some of the world’s most famous courses in private, best-in-class simulator experiences.

Plans also include a 700 sq m LED digital screen on the facade of the visitor centre, at the base of ‘The Whey Aye’, which will be used to communicate information about local culture and events as well as social media content and advertising.

Phil Lynagh, chief executive officer of World Wheel Company said: “We are proposing a £100m regeneration and inward investment project that will create local jobs and ongoing revenue for the regional economy. After working on our plans for the Giants on the Quayside for nearly two years, we’re very pleased to be formally submitting our planning application for this world-class development.”

New computer-generated images revealed by the developer show the observation wheel lit at night and give a first look at the interior of the five-storey Wheel Terminus building, which will contain up to 8,000 sq m of commercial space.  Designed to feature a multi-storied, vertical courtyard, the Wheel Terminus boasts a light and impressive welcome area with views up the atrium to the Whey Aye above, whilst the vast ground floor takes on the character of an industrial hub.  

An iconic wall of escalators forms the backdrop of the Terminus, reaching high above the admissions counter on the ground floor and looking up towards the wheel above. The interior also features a glider rail and slide giving visitors an exhilarating descent after riding the wheel. 

Nigel Hartley, marketing director of World Wheel Company, added: “This development will truly set Newcastle apart as a destination for first-class leisure and entertainment. We have had an overwhelmingly positive response to our proposed plans so far and we look forward to a formal response to our application from Newcastle City Council.” 

Published: 21 December 2018

Article by Laura Kemp
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