Prue Freeman

Daisy Green to open six new sites as it expands across the UK

The Daisy Green Collection was founded by Prue Freeman and her husband Tom Onions back in 2012 and started off as one of the Capital’s first Aussie street food outlets.

The business has since evolved into a chain of all day cafes and restaurants, serving bottomless brunch, healthy lunch and dinner.

The group currently has eight individually profitable sites, all located within Zone 1 – the most recent of which is the acclaimed 50 metre restaurant barges in Paddington Basin designed and painted by Sir Peter Blake.

It also often hosts live music acts and is a favourite of celebrities such as Ellie Goulding and James McVey of the Vamps, who often post about the chain’s restaurants from their social media accounts.

Co-founder Prue Freeman said: “For us, our food and coffee is what keeps people coming back. Dishes are an eclectic mix of the comfort food and generational family recipes I used to cook for my big Australian farming family combined with bold flavoured and interesting ingredients and flavours that Tom and I have discovered through our travels in Australasia.”

In a joint statement, Ben Barbanel, head of debt finance and Deepesh Thakrar, debt finance director at OakNorth, added: “The Daisy Green Collection is an extremely strong, invested business – despite being incredibly young, it is already EBITDA positive across all its mature sites, no doubt down to the commitment and passion of its founders. 

“The business has managed to stay competitive through a high quality and carefully curated offering where a wide variety of dishes sets them apart from many other restaurants, including delicious vegetarian and vegan options – plus some exceptional steaks and craft beers. We look forward to the continued expansion of the business and working with Prue and Tom in the coming years.”

Tom Onions, co-founder, said: “We’ve been delighted by the demand for our fresh, high-quality food and artisan coffee offering. In what is a very competitive market, we’re very grateful to our loyal customers who really support and encourage our upbeat and friendly approach.

“The finance from OakNorth will enable us to continue expanding and bring our unique concept to more areas of London and beyond. We are excited by the future.”

Published: 15 December 2017

Article by Bryce Wilcock
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