Lisa Montague

Montague is confident Aspinal has it in the bag

Aspinal of London, the luxury accessories brand founded by entrepreneur Iain Burton in 2001, is anticipating another strong year for 2018 after seeing sales rise by 24% last year.

Handbags were the fastest growing category and enjoyed high impact through the brands new partnership with actress and singer Michelle Dockery.

The company’s growth was also underpinned by the opening of its new flagship London store on Regent Street, St. James’s and the opening of the stunning new outlet at the entrance of Leeds’ Victoria Gate.

Aspinal also launched a temporary pop-up store in Edinburgh which proved a huge hit amongst shoppers north of the border. It will now be opening a Scottish flagship in Edinburgh this year.

And Lisa Montague, the former Mulberry chief who took up her new role as Aspinal CEO in September, believes the company is well positioned to bag further growth.

She told BQ: “I joined Aspinal in September having been won over by the brand! Aspinal’s compelling proposition is its product, multi-channel shopping and luxury presentation packaging and personalisation - all of which provide incredible value to our customers.

“The range of leather goods for men and women, beautifully crafted, with a unique offer of gifts, personalised and presented in luxury packaging, presents a solution to suit everyone that seeks to surprise and delight with a present. Our challenge is to continue growing our audience and let more people in on the secret.

“The company, founded by Iain Burton, only 17 years ago, has quickly established its place as the most desirable gift destination in the UK, and our ambition is to continue the fast pace and grow this small, British company into a globally-recognised brand.”

At the heart of Montangue’s ambitious plans is overseas expansion. Having already sold its products to customers across the globe from its online store, the company is now looking to begin supplying retailers across the Middle East, in particular in Dubai, as it continues to grow its global footprint.

“Introducing Aspinal to new markets is the next exciting step,” she added. “The brand enjoys great traction online with a fast-growing fan base in China through strong online partnerships and our mini Trunk clutch has great appeal in that market. 

“In the Gulf, our partner stores are performing well and plans are afoot to develop the regional network in the shopping capital of Dubai. Product is always King and our ambition is to grow both at home and abroad.”

Published: 18 January 2018

Article by Bryce Wilcock
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