Hayman's Gin moves back to London
The Hayman’s are Britain’s longest-serving gin family, with the family distillery tracing its roots back to London some 150 years ago.
After being produced in Essex in recent years, the family is now proud to be reinvesting in the capital, with the new site just four mile from where it all started back in 1863.
James Hayman said: “It has been a longstanding ambition for me, my sister Miranda and our father to bring the family distillery back to London – where our story first started over 150 years ago.
“There are few if any other distillers who still produce gin the way we do – bringing together the 19th Century recipes handed down through five generations of our family with a true English two-day distillation process.
“The new site provides a wonderful space from which we can share our story, educate, entertain and of course sample our range of True English Gins.”
Also unveiled at the distillery’s launch was a new look for the brand, created by drinks packaging specialists Stranger & Stranger.
Featuring a contemporary colour palate paired with period English typography, the packaging has been designed to reflect the family’s longstanding position as champions of the True English Gin style, while also signalling a new chapter for the brand.
With elements on each pack produced using custom illustrations from a traditional English woodcut artist, the designs reflect the hand-crafted approach used in distilling the Hayman’s range to this day.
James added: “It was important that the new look reflected our heritage and traditional distilling approach whilst also looking to the future with a more contemporary palate that catches the eye and creates real presence back of bar.
“Our family have been distilling True English Gin for over 150 years – there is a great deal of history there which we are proud of, but we also see a big future for the style. We’re delighted to see the new packaging reflect that.”
Published: 02 March 2018