appScatter to acquire Priori in £13.5m deal
Of the £13.5m, appScatter will pay £9.5m up front in cash and will raise a further £4.05m through the placing of extra shares in the business.
The acquisition will create a source of app data intelligence drawing on 299 billion downloads across five million apps in 55 categories as well as six billion devices across 252 territories.
It will also complement appScatter's existing offering by placing Priori's app data intelligence capability alongside its app management platform encompassing distribution, analytics, intelligence and its marketplace.
Philip Marcella, chief executive officer of appScatter, said: “We believe that this is exciting news for the customers of both companies.
“Priori publishers and clients will, on completion of the acquisition, benefit from wider distribution of their mobile apps across 75 app stores and appScatter clients will benefit from new services including keyword (ASO), app and market intelligence.
“The acquisition would mark a major step forward in our quest to become the go-to source of information in the app ecosystem, in particular given the scarcity of companies with the quantity of data held by Priori."
Published: 06 April 2018