Avi Lasarow

DNAFit receives two Queen’s Awards for Enterprise

DNAFit has received both the Innovation and International Trade awards in the newly unveiled honours list in celebration of Her Majesty the Queen’s 92nd birthday.

Now in its 52nd year, the Queen’s Awards for Enterprise is the most prestigious business award in the country, with winning businesses recognised as being among the best in the UK and able to use the esteemed Queen’s Awards emblem for the next five years. 

DNAFit is one of just eight British companies to be awarded in multiple categories, ahead of a Summer presentation ceremony at Buckingham Palace. 

The news comes at a period of rapid growth for DNAFit, at a point in time when interest in personal genomics for preventative health, diet and fitness is at an all-time high, with the annual market size expected to grow from US$1.3bn in 2019 to US$50bn in 2026.

Avi Lasarow, CEO of DNAFit said: "It’s a true honour and privilege for our achievements here at DNAFit to be marked with the rare award of two separate Queen's Awards for Enterprise.

“As CEO, I am humbled by the recognition, which comes at a time when consumers are seeking the most personal solutions to optimise their health.

“These awards make us ever more eager to continue innovating and exploring how genetics can be aligned with lifestyle changes to further both sporting excellence and preventative health.  

“Our patent protected "Peak Performance Algorithm" is already impacting tens of thousands of lives, and these Queen's Awards for Enterprise reinforces our mission to help people live better, healthier lives through personalised health."

DNAFit is a wellness genetics company which matches both elite sportspeople and ordinary consumers to the fitness and diet plans that best match their DNA.

The brand is also expanding its reach into corporate wellness working closely with a number of blue chip companies and brands.

This includes the likes of LinkedIn, Talk Talk, Channel 4, Disney, PUMA, BNP Paribas and Alexander McQueen.

Published: 21 April 2018

Article by Bryce Wilcock
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