Record sales for Jaguar Land Rover

Record sales for Jaguar Land Rover

The carmaker announced that sales were up to 7% in 2016, more than tripling since 2009, but was weary with regards to consumer confidence and the new diesel tax in the UK.

Jaguar sales were up by 20% to 178,601 cars in what is the brand’s strongest full-year performance to date, thanks largely to bumper sales of the Jaguar F-Pace, XE and XF.

Land Rover saw its sales rise by 2% to 442,508 vehicles, with its best seller being the Discovery Sport with 126,078 sales.

JLR has said that its seventh consecutive year of growth has been driven largely by the introduction of new models combined with the increased uptake of its Ingenium clean diesel and petrol engines.

Despite what the company calls "difficult market conditions" in Europe, this was offset by increased growth in the Chinese and US markets.

Sales in China were up 23% year-on-year, while sales in North America were up 9%. The UK meanwhile had a solid performance, with sales on a par with 2016's record.

Andy Goss, Jaguar Land Rover group sales operations director, said: “We have once again delivered year-on-year sales increases thanks to a world-class product range and new models such as the E-Pace and Velar, as well as China-specific models such as the XFL.

“But we are facing tough times in key markets such as the UK where consumer confidence and diesel taxes will hit us.”

Last week, figures from the Society of Motor Manufacturers and Traders reported new car sales had dropped last year, driven by a decline in diesel, and falling business and consumer confidence.

Overall, there were over 2.5m cars registered, marking a 5.7% drop on 2016.

Published: 08 January 2018

Article by Chris Middleton
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