JLR Classic

Classic JLR facility to open its doors this month

The new Jaguar Land Rover Classic Works Centre at Oxford Road, Ryton is set to be the new home of all things 'Classic' for Jaguar and Land Rover.

Within the state-of –the art facility, everything from ground-up manufacturing to specialist service and maintenance will be offered to clients worldwide.

The Classic business sits alongside Special Vehicle Operations (SVO) in the Jaguar Land Rover Special Operations portfolio of brands.

SVO is responsible for designing, engineering and assembling specialist new cars, and is expected to sell more than 5,000 vehicles in the forthcoming year.

Special Operations managing director John Edwards told 150 business leaders that its two divisions – Classic and SVO – would be crucial to adding value to the company in future years.

One of Classic’s latest ventures is full restorations of Series 1 Land Rovers, using donor vehicles hand-picked from around the world by authenticity experts which are then rebuilt to the original 1948 specification using genuine Land Rover Classic parts.

The SVO team recently delivered a personalised Range Rover SVAutobiography Dynamic to heavyweight world champion boxer Anthony Joshua.

Edwards was the keynote speaker at the Coventry & Warwickshire Champions meeting at Coombe Abbey, where he revealed the company’s growth plans.

Edwards said: “Special Operations represents a significant opportunity for Jaguar Land Rover based on incremental, added value and high margin business. Our products help to amplify and build on Jaguar Land Rover’s brand values.

“We are plugging into a demand for bespoke or limited edition models that are of the highest standard possible from a design and engineering perspective. They really are very special vehicles.

“This new Classic Works will be the largest purpose built classic facility in the world with 50 workshop bays, a 1000m² showroom, 480 vehicle storage spaces and a staff count of 90.”

Special Vehicle Operations designs and engineers ‘halo’ products focusing on luxury, performance and capability.

The SVO Technical Centre, opened in 2014 on Oxford Road, was a result of a £20m investment. The new commissioning suite allows vehicles to be personally customised.

Published: 08 June 2017

Article by Bryce Wilcock
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