West Brom reveals first ever sleeve sponsor

The deal will see the 12BET logo on the famous navy blue-and-white striped shirts for the 2017/18 campaign and the logo will also appear on the Baggies' trainingwear.

It's Albion's first partnership with 12BET. Formed in 2007, the sports betting and casino brand has grown to become one of the most recognisable names in betting with a particular reputation as in-play football betting specialists.

12BET spokesman Rory Anderson added: "We are excited to be the first ever betting company to partner with a Premier League club as both Shirt Arm and Training Wear partner.

"The sustained success of West Brom in the Premier League makes them a great fit for 12BET who have a long standing heritage as a recognisable Premier League brand."

Simon King, Albion's chief commercial officer, said: "12BET are a reputable brand with a rich history of working in the Premier League.

"To have been identified as an exciting prospect by the company highlights the growth the Club has made globally in recent years.

"With strong Asian links continuing to grow, this was instantly recognised as a perfect partnership."

Published: 10 August 2017

Article by Bryce Wilcock
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