Predator Nutrition hunts down international opportunities with Ingenico
Founder, Reggie Johal, a former American Football player, set up the business in 2009 after he became frustrated with having to import specialised sports supplements directly from US manufacturers.
The company has since grown a loyal following and has appointed Ingenico as its payment provider to help it compete in a competitive market thought to be worth almost £800m last year.
Johal said: “Since we moved to Ingenico, our sales conversion has definitely increased, and the best thing is that this is only the start. Later this year, we hope to work with our ecommerce platform provider to build our international websites. We will then need the additional payment methods Ingenico can provide, so that we can convert more traffic into more sales across these markets.”
In the last 12 months, Predator Nutrition estimates that its UK conversions have grown by around 20%. In the same period, the business has also seen revenue growth of over 100% in the United States, Sweden and Italy, among others. Currently, 40% of the company’s revenue comes from outside the UK, but the company plans to add a multi-currency option to increase this further.
“Next for us is further growth throughout Europe and the US, where we’ve identified more opportunities to offer products that customers in those regions typically can’t find elsewhere.
“That’s an opportunity for us as we aim to grow our business by at least a third over the next year. As entrepreneurs, we never rest; already I’m developing a cosmetics business that we believe we can turn into an international success. As and when we take this to market, it’s fantastic to know that experts like Ingenico are available and committed to helping us grow, both at home and abroad.”
Published: 07 June 2018