Pressure is on for farmers, so Suzanne is going under canvas

Taste of glamping on Cheshire dairy farm

Suzanne Miller, along with her husband, Drew, runs Broad Oak Farm on the Bolesworth Estate, and has recently set up Pitch & Canvas to offer pods, bell tents, and tent pitches all in a tranquil paddock with breathtaking views of Sandstone Ridge.

While guests will receive the ultimate glamping experience, there’s also the option to get a real insight into the running of a working dairy farm. 

Suzanne, who originally created Pitch & Canvas to diversify Broad Oak Farm and bring their dairy trade into the modern world, said: “Glamping has seen a real surge in popularity over the past few years, with people wanting to make the most of the great British countryside, whilst still enjoying the luxury that comes with a standard holiday. 

“Broad Oak offers the perfect opportunity to marry nature and business together, and create a unique offering which not only supports the growth of the farm but opens us up to a completely new market and audience.”

When developing her proposition for the farm, Suzanne attended business and marketing masterclasses run by Reaseheath College’s European Regional Development Fund (ERDF) funded SME Business Growth Programme.

“As a business owner, it’s wonderful to be able to adapt our current business and expand it, whilst remaining loyal to the integrity of the farm,” she added. “The support I have had from Reaseheath has been fantastic and without them, I would have had no idea how to turn our idea into a proper business.”

Janet Nuzum, ERDF Business Advisor at Reaseheath, added: “Farming is an incredibly competitive industry, which is facing a host of challenges and external pressures; so, it’s extremely encouraging to see farmers taking initiative and diversifying their offering to capitalise on developing economic opportunities.

“Suzanne has been wonderful to work alongside as part of the SME growth programme. Her enthusiasm, vision and work-ethic are second to none and they have wonderful future plans for Pitch & Canvas."

“Broad Oak Farm will remain a fully functioning dairy farm,” added Suzanne. “So, as a unique experience, we will have the opportunity to allow our guests and visitors to see some of the daily duties that come with running a dairy farm."

 Pitch & Canvas is also working with outdoor education company Get Outside the Classroom to provide accommodation to schools and colleges for various activities such as the Duke of Edinburgh Award and residential courses.

Published: 17 July 2017

Article by Mike Hughes
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