Cool Cold Brew launches Crowdcube campaign
Founder Joe Devereux-Kelly launched Cool Cold Brew after discovering cold brew coffee in the United States in 2010 and noticing there was a gap in the market for the product in the UK.
He wanted to create something with the same flavour as other chilled coffee drinks, only healthier, and without added sugar.
Cold brew coffee is made by brewing coffee grounds in chilled water for over 16 hours, creating a less acidic and naturally sweeter taste. Cool Cold Brew’s new range is made with sustainably sourced Rainforest Alliance coffee and includes black, milk, chocolate, and coconut flavours. The crowdcube campaign to fund the new range launched on July 27.
Cool Cold Brew, which is already in talks with national retailers, aims to disrupt the chilled coffee drink market in the UK and Europe.
Joe said: “If you look at the current range of ready-to-drink chilled coffees, the average product contains over 19 grams of sugar, that’s the equivalent of 4.75 teaspoons and most of the products are highly unnatural. We’re not compromising on taste or sweetness either, our range has been developed for the quality coffee flavour and with just 4.2 grams of naturally occurring sugar on average per carton across the range.
“The pricing point, branding, health advantages and on-the-go nature of Cool Cold Brew makes it a chilled coffee drink for everyday enjoyment and retailers are already showing great interest”.
Funds from the Crowdcube campaign will be used to bring the new range to market and grow the Cool Cold Brew brand.
Published: 31 July 2017