Border Biscuits lands new Tesco deal
The deal will see Borders’ new Dark Chocolate Gingers and Orange range hit shelves of 98 Tesco stores across Scotland this month.
Jill Sutherland, Tesco national account manager at Border Biscuits, said: “We’re delighted to launch Dark Chocolate Gingers and Orange with Tesco Scotland, further enhancing our relationship and profile with the store and their customers.
“We are constantly looking for new ways to innovate and we strive to make exceptional biscuits that people love.
“Adding to our hugely popular ‘Chocolate Ginger’ family felt like the next step and we are really happy with the finished product.”
Craig Chalmers, local buying manager for Tesco Scotland said: “We’re really pleased to be the first to introduce Dark Chocolate Gingers and Orange to shoppers in Scotland.
“Border Biscuits are really popular with our customers and their ranges always perform well. The ‘Chocolate Ginger’ portfolio is legendary so we’re sure our customers will enjoy the new flavour.”
Border Biscuits has developed and maintained a strong relationship with Tesco, both in Scotland and nationwide.
Published: 15 April 2016