Graham’s shows its strength with new listings
The product, which was launched earlier this year, is now available in more Scottish stores. It will also be available in England for the first time, following a distribution deal with Sainsbury’s.
Already available in Scottish Sainsbury’s, ScotMid and Home Bargains, new additional high-profile regional listings have also been secured in Asda and Tesco stores across Scotland.
Protein 22 was launched earlier this year in direct response to consumer demand, and since launching in January it has won several innovation awards across export shows including SIAL Paris, WABEL, Gulfood in Dubai and Anuga in Germany.
Robert Graham, MD of Graham’s the Family Dairy, said: “Protein 22 has proven hugely popular with those looking for a healthy, high protein snack. We’re delighted Sainsbury’s have agreed to expand their listing of Protein 22, becoming the first listing for the product in England – and we’re thrilled to have secured two new listings in Scotland with Asda and Tesco.
“As a country, Scotland has so much potential but there needs to be the opportunity to continually research, develop and innovate in order to both keep ahead of consumer trends and simultaneously boost Scotland’s economy. Our proposal for a new £20+m national dairy centre in Stirling would not only support Scotland’s farming and dairy community, it would keep Scotland ahead of the curve. We’ve released a new product every year since our rebrand in 2007, and with greater production capacity and R&D facilities, we could continue to innovate and maximise potential.”
The new listings follow the dairy’s recent announcement around the opening of a new £1.5m logistics facility depot in Aberdeenshire, and the appointment of the UK’s first milk sommelier who has written tasting notes for the Graham’s milk range.
Published: 17 October 2017