Perceptive boosts health business with hat trick of wins
Stratified Medicine Scotland Innovation Centre (SMS-IC), Screening Inequalities and Silverline Care have appointed Perceptive Communicators to deliver health-focused communications campaigns.
SMS-IC has appointed Perceptive to help it raise the profile of its work on precision medicine in Scotland while Screening Inequalities (an alliance of various health organisations led by Clyde Gateway) have engaged the communications agency to deliver a targeted campaign aiming to increase participation in bowel, breast and cervical cancer screening. Perceptive won the Silverline Care retainer after a competitive pitch against several other agencies.
Diane Harbison, chief executive of Stratified Medicine Scotland Innovation Centre, said: “Perceptive really impressed us with its in-depth response to and understanding of our brief. We’re excited about this partnership which will ultimately help strengthen Scotland’s reputation for precision medicine by highlighting the world-leading data-sets, expertise and infrastructure we already have in place.”
Niki Spence, senior manager at Clyde Gateway which is leading the Screening Inequalities alliance, said: “Perceptive presented options and ideas we’d not even considered before, and won the contract with its comprehensive and integrated approach. We are confident we’ve selected the ideal partner to help us highlight and rectify the important issue which health screening inequalities presents for numerous communities in Scotland.”
Julie McLauchlan, founder and managing director of Perceptive Communicators, said: “These latest wins reinforce our expertise and contacts in the health sector and we’re looking forward to working with such outstanding providers on a range of very interesting and meaningful campaigns."
Published: 11 September 2018