bmi launches ‘myDriver’ travel service

Known as ‘myDriver’, the technology is the latest innovation from the airline in a move towards offering an enhanced, integrated, comprehensive travel solution for its customers.

myDriver is available to book on most bmi routes and will enable users to be collected directly from the arrivals terminal and driven to a location of their choice in a luxury vehicle.

This can all be booked at the same time as tickets via the firm’s website.

Commenting on the launch, bmi’s chief commercial officer, Jochen Schnadt said: “bmi is focusing on developing a product that offers the complete ‘travel’ package to our business and leisure customers.

“They are already enjoying the benefits of booking car hire and accommodation through our partner links to Sixt, but myDriver takes this to the next level.

“All bmi customers will be able to seamlessly book their entire journey and accommodation via Flybmi.com.

“Sixt’s philosophy and style matches that of bmi with both businesses offering an upscale, pan European product that is designed to enable customers to enjoy an enhanced and seamless door to door service.”

Johannes Boeinghoff, managing director of myDriver said: “Especially at regional airports it can be very convenient to pre-reserve a transfer or private taxi service with Sixt myDriver, to seamlessly get to or from the airport at reasonable prices.

“We are very happy that bmi offers their passengers our special service as part of the online reservation process”

bmi operates an all-jet fleet comprising 20 Embraer 135 and 145 aircraft. With over 400 scheduled flights a week across a network of 46 destinations in 11 European countries.

myDriver is a subsidiary Sixt Group and has provided a professional driving service for private and business customers at low, transparent and fixed rates since 2013.

Published: 15 January 2018

Article by Chris Middleton