UEFA Champions League final to boost the Welsh economy by £45m
The City of Cardiff Council has been working closely with the Football Association of Wales, Welsh Government, South Wales Police and the Principality Stadium to ensure the UEFA Champions League Final in Cardiff goes down in history as a truly fantastic sporting spectacle.
Work to prepare for the UEFA Champions League weekend has been going on behind the scenes for many months now and in just a few weeks, the eyes of the world will fall on Cardiff for one of its most popular sporting events.
Throughout the knockout stages of the tournament, The Road to Cardiff branding has been used at every game and it is expected to reach a global TV audience of 1.3 billion people by the end of the competition.
Another direct benefit to Cardiff is a state-of-the-art, five-a-side artificial pitch being built in Grange Gardens in Grangetown and funded by the UEFA Grassroots Programme and the FAW. And with final preparations in full swing, the city is pulling out all the stops to make it an event to remember.
Neil Hanratty, City of Cardiff Council’s director of economic development, said: “Playing host to the UEFA Champions League Finals will create a huge and lasting economic legacy for Cardiff which will continue to be of benefit to the city for many years to come.
“It has been estimated that this hugely prestigious sporting event will have an economic benefit of approximately £45m to Cardiff and the wider region.
“Throughout the knockout stages, The Road to Cardiff branding has been used at every game and is expected to reach a global TV audience of 1.3 billion people by the end of the tournament.
“And the monetary value of the print, broadcast and online media coverage of the UEFA Champions League and Cardiff is estimated to be more than £8.5m.
“Staging such a world-class sporting occasion in Cardiff, when the eyes of the world will be upon us, will generate a massive and long-lasting boost for the whole city – its people, its businesses, its hospitality and tourism trade and its universities.”
Jonathan Ford, chief executive of the Football Association of Wales, added: “The spotlight will be shining on Cardiff and it will once again give us the opportunity to showcase the way in which we police major events here in South Wales.
“One of the FAW’s key strategic objectives is to attract major football finals to Wales, and to use those finals to inspire increased participation in the sport and the many cultural and health benefits associated with it.
“While many hundreds of millions of people worldwide will watch the men’s and women’s finals on TV, the people of Wales will have opportunities to engage with and enjoy all the associated events.
“I encourage those who can to come out and soak up the atmosphere of a European final.”
A free, four-day UEFA Champions Festival is being staged in Cardiff Bay from Thursday, 1 June, to Sunday, 4 June as part of the event.
Published: 18 April 2017