Darren Good

Meet the MD: Darren Good of GoodSense Training

What does your role involve?

As managing director for GoodSense Training I lead a team of 30 employees and trainers to deliver training for both public and private sector firms.

I also take an active lead in training my trainers and occasionally undertake training courses myself. With a strong background in sales I take a lead in bringing in new business and work with staff and suppliers to ensure our marketing activities are linked up to the sales activity for continued growth and success.

I am also the face of the business, representing my company through initiatives such as the Entrepreneurial Spark business accelerator programme in Leeds.


What is it the company does?

GoodSense is a well-established training firm specialising in delivering a range of training including conflict resolution, personal safety and physical intervention.

Originally formed in 2004, GoodSense Training offers business leaders peace of mind to make sure their staff remain safe at work and have the confidence, skill and understanding to prevent and manage difficult situations.

We operate in a wide range of sectors including education, the prison service, NHS and have recently broken into the corporate sector to deliver training to Revolution Bar Groups bar staff.

Give us a brief timeline of your career so far – where did you start, how did you move on?

I graduated from The University of Huddersfield, having studied chemistry and became an industrial chemist at Dunlopillo Group, part of the Dunlop Group.

After three years, I moved on to work in sales for pharmaceuticals at Astra Pharmaceuticals. Reducing my hours at Astra Pharmaceuticals, I was then a part-time soldier.

I then moved on to Smithkline Beechams and became a sales trainer, training up new sales reps. The firm was then taken over by Glaxco and became GSK.

It was at this time that I set up my own martial arts academy, Kickers Black Belt Academy. Taking my learnings from martial arts I formed GoodSense Training in 2004 which I have been busy growing since.


What do you believe makes a great leader?

I believe that to be a great leader you must have a strong vision and charisma which will allow you to bring a strong team together and make a difference.

What has been your biggest challenge in your current position?

I think the biggest challenge is getting the right work-life balance as I don’t want to overwork myself and neglect my family.


How do you alleviate the stress that comes with your job?

I love to partake in some form of exercise such as walking and a sports activity to unwind and de-stress.

When you were little, what did you want to be when you grew up?

I always wanted to be an Olympic Athlete as exercise and sports are a passion of mine.

Any pet hates in the workplace? What do you do about them?

I don’t like procrastination or in-action. I am an active, go-getter and I like the people around me, particularly in my business, to be too.


Where do you see the company in five years’ time?

I firmly believe that in five years’ time we will be a multi-million-pound company.


What advice would you give to an aspiring business leader?

I would always say that you need to know your market and that although the customer isn’t always right the customer is king.

Published: 10 May 2017

Article by Bryce Wilcock
Share Article