Export sales soar for Dollie Jewellery

Export sales soar for Dollie Jewellery

Established in 2016, the business produces a range of handmade silver jewellery, including rings and bracelets.

Dollie Jewellery has secured a number of significant export wins, which will see its silver bracelets stocked by a number of airlines including Virgin Atlantic, Frenchbee and Thomas Cook, on a variety of flight routes.

The company was introduced to the possibility of trading overseas in 2017 after attending a ‘You Can Export’ workshop run by local DIT international trade advisers.

The workshops highlight exporting opportunities and the support available to help British firms start selling overseas. They are run as part of Exporting is GREAT, a government campaign, which aims to help more British businesses explore new markets overseas.

The business is now exploring options to provide its jewellery on a number of additional global airlines, and secured funding from DIT to attend the Jewellery Ireland trade show this summer to explore export opportunities in the Irish market. 

The jewellery manufacturer is expecting to see its exports increase by 400% in the coming year, driven by new business from international airline customers. 

Karen Webb-Meek, managing director, Dollie Jewellery, said: “We hadn’t really considered exporting to begin with as we always thought it was something that only huge companies did. But after experiencing a slight slowdown in the UK jewellery market in 2016, we realised that we were restricting ourselves by not looking at potential customers abroad.

“It was recommended that we get in touch with our local DIT trade advisers and they invited us to attend a workshop on exporting. Following that we were invited to attend a trade mission to the Netherlands.

“The whole process gave us the confidence to start thinking seriously about what we needed to do to kick-start our exports. It was also really encouraging to meet a group of likeminded Yorkshire businesses with similar ambitions as we could hear first-hand the challenges they’d experienced and how to overcome them with the help of DIT.

“I’d encourage anyone who is interested in exporting to make the most of the support available. There’s a world of opportunity out there, for businesses of all sizes and aspirations. If a small business can go from selling jewellery in Lincolnshire, to Virgin flights across the Atlantic, anyone can.”

Mark Robson, head of regions, Yorkshire and the Humber, Department for International Trade, said: “Dollie Jewellery is a great example of a local business that has been quick to recognise and capitalise on the opportunity for British firms abroad. Global sales of Yorkshire and the Humber’s goods totalled £8.9bn in the first half of 2018 alone, which is a clear indication of the scale of international demand for our products. 

“Although exporting can be hugely profitable for businesses with benefits like boosting sales and increasing resilience, it’s not without its challenges. To help firms navigate everything from logistics to tax, we have a team of expert international trade advisers based across the region who are ready to help guide anyone interested in trading overseas. We also offer regular opportunities for businesses to take part in workshops, seminars and overseas trade missions. The support is out there, so please do get in touch and see how we can help.”

Related campaign:

PD Ports Northern Powerhouse Export Awards, in association with HSBC and the Department for International Trade, seeks to recognise the most entrepreneurial exporters from across the North of England.

For more info visit www.northernexportawards.co.uk.

Published: 08 November 2018

Article by Neina Sheldon
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